The idea behind this campaign was to demonstrate how efficient Fenplast’s windows can soundproof a space, as well to help them stand out from the competition—all though a highly memorable stunt.

Fenplast installed a fully windowed room right in the middle of the Heavy Montreal heavy-metal festival, where babies slept soundly during the event under the watchful eye of a nurse.

This stunt was mentioned in numerous media outlets, and a video of the stunt made the rounds in places as far away as Japan and Poland.

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