Septembre 24-29 – Montreal

The Presidents Cup is the PGA Tour’s most significant golf event. For nearly 25 years, the world’s best golfers have come together to represent their team and country with one common goal, which is to lift the Presidents Cup trophy.

With a reputation that goes beyond our borders, EFFIX has been exclusively mandated by the PGA Tour to develop, sell, and manage hospitality (suites and VIP spaces), as well as corporate partnership opportunities related to this prestigious tournament.

EFFIX collaborates with the Société de développement commercial de Montréal Centre-Ville to design a partnership-focused strategy surrounding the year-end holiday festivities. In fact, EFFIX was tasked with conducting a comprehensive analysis of the partnership structure to provide recommendations for optimizing revenue sources.

Following this audit, we developed a new partnership structure and renegotiated the broadcasting rights for the iconic Santa Claus Parade.

EFFIX is also responsible for representing and selling all sponsorship properties.

IFLQ has been a staple of Montreal summers since 1985. This pyrotechnic competition not only lights up the sky of La Ronde (Six Flags) for the enjoyment of the 20 000 on-site visitors but also captivates nearly 3 000 000 citizens and tourists who experience these events each summer.

EFFIX collaborates with IFLQ to optimize hospitality revenues (suites and VIP spaces) and to represent and sell various sponsorship properties, a partnership that has lasted for over 20 years.

In addition to the fireworks, EFFIX also works closely with Six Flags to develop partnership opportunities for La Ronde.

Les Premiers Vendredis is the foodie and cultural happening in Montreal. With over 100,000 visitors per season, and more than 60 food trucks and restaurants gathering on the Esplanade of the Olympic Parc every month from June to October. This event is now the largest gathering of its kind in Canada.

EFFIX collaborates with the promoter for sponsorship acquisition, activation concepts’ ideation, and negotiation of partnerships with different brands. EFFIX’s expertise is also sought to optimize the visitor experience, as well as their engagement, and their loyalty.

Mandated by Carbonleo, EFFIX developed a new partnership structure for the naming rights of one of the most awarded venues in Quebec, the Theater at Quartier DIX30. This innovative agreement led to a win-win partnership with Manulife through the unveiling of le Théâtre Manuvie. The collaboration between Carbonleo, Manulife, and EFFIX illustrates the positive impact of partnerships in achieving strategic alliances aligned with communication goals and brand positioning.

At the forefront of a thriving industry, La Grande Dégustation de Montréal allows Quebecers to engage with wine and spirits producers from around the world, providing an unparalleled tasting and purchasing experience. It is, in fact, the largest gathering of its kind in Eastern Canada.

EFFIX collaborates as a consultant to maximize revenues by exploring new partnership, hospitality, and event-related promotional opportunities. Furthermore, EFFIX is tasked with the representation and sale of this property to various brands.